How we work

Five steps from ordinary to iconic.

No mystery, no jargon. This is what happens after you say hello, and what we need from you at each step.

step 01 · discover
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</> Responsive buildLive

Step 01

Discover

What we do
Learn your business, your customers and what the current website is missing.
What we need from you
One conversation, your existing materials and access to your current site.
You get
A short project brief we both agree on.

Step 02

Strategy

What we do
Plan the sitemap, the content for each page and the wireframes.
What we need from you
Feedback on structure before any visual design begins.
You get
Sitemap and wireframes.

Step 03

Design

What we do
Turn the wireframes into your brand, with type, colour, imagery and motion.
What we need from you
Logo files, photos and one round of consolidated feedback per review.
You get
Full page designs for desktop and mobile.

Step 04

Develop

What we do
Build the approved design into a fast, responsive website on a CMS.
What we need from you
Final text and images.
You get
A private preview link to test on your own devices.

Step 05

Launch

What we do
Test, connect your domain, go live and train your team.
What we need from you
Final sign-off and domain access.
You get
A live website, a training session and support after launch.

Durations, revision rounds and payment milestones to confirm

After launch

We do not disappear on launch day.

Updates, backups and improvements continue under a care plan. Maintenance terms to confirm

Content updates
Backups and security
Speed checks
Someone to call

Ordinary Iconic starts here.

Tell us about your website. We reply within one working day.